Much of the skill behind a cast mould comes before any silicone is mixed. The master is sealed, keyed and boxed, the split line is set, and the orientation is chosen so air has somewhere to go when the pour begins.
If the split line is wrong, every part can show a visible line across the face your customer sees. Worse, the two halves may shift and leave a step. If the orientation is wrong, air can remain trapped in fine detail as a permanent void that no amount of trimming can hide.
This is also where we decide the wall thickness. If it's too thin, the mould distorts under the weight of what you cast into it, leaving parts thicker on one side. If it's too thick, the mould is heavy, slower to work with and unnecessarily expensive.
If your part has fine relief or lettering that needs to come out cleanly without touching up, we pour it under vacuum instead. This is vacuum casting: the same discipline, with the air removed rather than avoided.
Vacuum cast moulds