If wax is your product, pillars could be a good fit. There is no jar to buy, no vessel to stock and nothing to ship empty. Your material costs are wax, fragrance, wick and packaging, while your margin comes from the shape. A distinctive pillar is one of the few candle products a small brand can own outright: the mould is yours, and nobody else has that shape.
Once your tooling is right, production is quick. The process is straightforward: melt, pour, cool, peel, trim the base, and you're done. A tray of pillars can be turned around in a working day. Because there is no container, a single mould covers the whole product rather than just half of it.
The catch with pillar tooling is that everything shows. A bubble in the silicone, a rough patch on the master or a seam in the wrong place can all end up on a product your customer holds up in a shop. Pillar tooling therefore needs more finishing work than most people expect, and that is where the money goes.
It also means the master must be right before we pour silicone over it. That is why we take this stage seriously and tend to be fussy about the details. See master patterns for what we do about it.
Hand-made moulds